Looking for a way to "reach your niche"? Need help identifying, building, and keeping your audience? Want plain-English, down-to-earth strategies that help you negotiate social media without hype or pressure? Need help articulating your mission to your audience.
That's why I'm here. As a social media/communications professional, I help businesses answer one question: how do we reach our ideal audience online? My professional background includes working with businesses of all sizes ranging from neighborhood storefronts to Fortune 500 companies. Marketing is full of high-concept buzzwords that can be intimidating to smaller businesses; I take a smart, strategic approach that assists companies in driving their business goals through a well-informed strategy around creating and curating content, social media, and other online initiatives.
My insight into popular culture and "niche" audiences and how content "resonates" provides a more comprehensive, informed marketing and communications strategy. As a published author, I understand the dynamics of storytelling and crafting a strong overall narrative. As a result, companies experience growth of overall reach and brand awareness, as well as increased revenue and fulfillment of business goals. Past freelance projects include
Services that I offer clients include
That's why I'm here. As a social media/communications professional, I help businesses answer one question: how do we reach our ideal audience online? My professional background includes working with businesses of all sizes ranging from neighborhood storefronts to Fortune 500 companies. Marketing is full of high-concept buzzwords that can be intimidating to smaller businesses; I take a smart, strategic approach that assists companies in driving their business goals through a well-informed strategy around creating and curating content, social media, and other online initiatives.
My insight into popular culture and "niche" audiences and how content "resonates" provides a more comprehensive, informed marketing and communications strategy. As a published author, I understand the dynamics of storytelling and crafting a strong overall narrative. As a result, companies experience growth of overall reach and brand awareness, as well as increased revenue and fulfillment of business goals. Past freelance projects include
- Increasing membership renewals and new memberships for a professional association by 5% through strategic content curation on social media as well as paid social and Google AdWords campaigns;
- Expanding online reach by 10% for a remote work-oriented website through identification and curation of appropriate content;
- Establishing a strong online presence for a digital publishing startup increasing share of voice by 7% and greater engagement of key influencers by 10%; and
- Increasing membership contributions for a Doctor Who-related fan group by 20% through strategic social media engagement.
Services that I offer clients include
- Social Media Strategy
- Social Media Community Management
- Content Creation/Blogs
- Content Curation
- Social Media Editorial Services
- Proofreading
- SEO-Optimized Copywriting/Blogging
- Presentations
Social Media ConsultingFrom strategy to community management, I can move your brand from awareness to advocacy to action.
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Content CreationNeed help crafting SEO-optimized blogs or other content? Have works that need proofing? I'm more than happy to help!
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Outreach StrategyWondering just how to reach that key audience? Want to take your strategy to the next level? I can help with that.
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